To the extent that I am an Internet trend-spotter1, the next big thing is going to be limit my choices.
I don’t want a bookstore with all the books, or a million of the books, I want a bookstore with ten books. Ten good books.
An ice cream store with three flavours of ice cream. Web services with one simple plan (not Essentials, Pro, Essentials Pro, and Enterprise).
MUBI is this, for films: a streaming service with 30 films in its catalogue. Every day one new film joins and one film drops out. There’s a free seven day trial. So you can watch a sultry Bosnian road movie right now, no risk2.
- Which is not at all.
- Not a sponsorship or affiliate link: I just think this is a good idea.
